(Or terms you might have a handful depending on how many features or services you offer.)Īll of your long-tail keywords span from this base term.įor example: From the base term “CRM”, you could target the following long-tail variations:Ī “good” search volume depends on the industry you’re in. Your answer should be related to your product/service offering, such as “sales software” or “CRM”. Let’s start with a simple question: What term best describes your website? Here’s a simple five-step guide to long-tail keyword research: 1. Now we’re on the same page about what the term “long-tail keyword” is (and why it’s important to your business), it’s time to put the work in to find those you can target on your website. This is likely to boost your content marketing’s ROI – especially if you’re able to rank well for popular (and relevant) long-tail keywords. By targeting these long-tail phrases on your site, you’re attracting people who want to take action, whether that’s: So, why is this important for your business?

The short-tail term is likely just someone searching for very top-level marketing advice. They want to do something – be that start a blog, purchase a domain, or build an email list. You may notice that the long tail keywords have fewer searches, but the competition for these two keywords is far less than it is for the short-tail keyword.The latter, long-tail version has more drive. One of the major mistakes I have seen many people make is that they will target direct keywords instead of long-tail keywords (LTK). I have written a lot about keyword research and its benefits. ✓ Free version limited to 2 searches per day ✓ Find long tail keywords directly from Google

✓ Advanced version of Google auto-suggest

Long tail pro features